Marketers are facing more budget cuts and uncertainty in the coming years, according to a recent study from Gartner.
The economic outlook remains unclear, making it more important for B2B companies to prioritize and make the most of their resources.
By setting quantified customer goals, doing fewer things, prioritizing key moments, sharpening value propositions, and using scenario planning, marketers can strategically balance brand and demand marketing agendas.
Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times
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Creative teams can’t afford chaos when pressure hits. Learn how structure, clarity, and smart process design help crisis-proof creative operations without limiting flexibility or innovation. Read more.
Some 68% of small business owners expect their marketing budgets to increase this year and 74% expect the time they spend on marketing to increase, according to recent research.
Poor data quality drains revenue, erodes CRM trust, and distorts pipeline reporting. Discover three strategic priorities revenue leaders can use to eliminate duplicates and build scalable growth foundations. Read more.
What volume of emails and text messages do people consider to be "too much" from a brand? To find out, researchers surveyed 6,000 consumers in Australia, Canada, New Zealand, the United Kingdom, and the United States.
Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research.
Marketing change is accelerating fast. Learn how aligning people, process, and platform helps content teams stay agile, scalable, and ready for constant evolution. Read more.