B2B Enterprise Marketing Budget Trends for 2025
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times
Marketing Strategy — Tue., Jan. 16, 2024Marketers are facing more budget cuts and uncertainty in the coming years, according to a recent study from Gartner.
The economic outlook remains unclear, making it more important for B2B companies to prioritize and make the most of their resources.
By setting quantified customer goals, doing fewer things, prioritizing key moments, sharpening value propositions, and using scenario planning, marketers can strategically balance brand and demand marketing agendas.
Enter your email address to continue reading
Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times
Don't worry ... it's FREE!
