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B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video
Marketing Management — Wed., Nov. 6, 2024According to Plural Strategy's research, B2B marketers in the US are projected to increase spend by 6% annually from 2024 to 2028. The top areas expected to see increases are tech and data (13% CAGR) and events and sponsorship (8% CAGR).
77% of B2B marketers in the US anticipate intent data to become more important in the next two years, while 90% expect digital video to grow in importance. The report is based on a survey of B2B marketers and an analysis of published data and client engagements.
The study found that B2B marketers in the US plan to invest more in digital video and intent data in the coming years. This aligns with the overall trend of increased spending on tech and data. Event and sponsorship spending is also expected to see a significant increase.
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B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video
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