The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles

Marketing Management — Wed., Aug. 28, 2024

The pressure of their job has affected B2B CMOs' wellbeing over the past year, bringing challenges like layoffs and longer deal cycles.

Based on survey data from 121 B2B CMOs, most report increased pressure to produce results and do more with less, as well as experiencing layoffs and longer deal cycles.

As a result, CMOs are exercising less, taking less time off, and eating less healthily. These challenges have resulted in a decline in overall wellbeing for 67% of respondents.

... continue reading below