![The Top Driver of Employee Retention Is Meaning](https://i.b2bprofs.com/assets/images/articles/lg/231212-chart-lg.jpg)
How to Foster a People-Centric Company Culture in the AI Era: Five Tips for Leaders
These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more.
A survey conducted by Strawberry Frog and Dynata found that meaning is the most influential factor for US workers in wanting to stay at their job. 70% of those surveyed say they've become more focused on work with meaning since the pandemic, and Gen Z/Millennial workers are more likely to view work differently.
23% of those surveyed are energized by their job, 32% are unfulfilled, 30% are checked out, and 15% are fed up. The report was based on data from a survey of 1,252 US workers in August 2023.
These findings suggest that employers should focus on providing meaning and purpose in the workplace to retain workers and keep them engaged.
The Top Driver of Employee Retention Is Meaning
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These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more.
Looking for but struggling to find top digital marketing talent? Worried hiring the wrong people will cost you? (It will.) Learn how specialized recruitment agencies can help you find the right candidates. Read more.
The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives, according to recent research from Spencer Stuart.
Most employees who prefer hybrid work say their ideal situation would be to spend two or three days a week in the office, according to recent research.
Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions.
GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is to get management buy-in, which hinges on the quality and clarity of your GTM plan. Here's how to develop and communicate a solid plan.