A survey conducted by Strawberry Frog and Dynata found that meaning is the most influential factor for US workers in wanting to stay at their job. 70% of those surveyed say they've become more focused on work with meaning since the pandemic, and Gen Z/Millennial workers are more likely to view work differently.
23% of those surveyed are energized by their job, 32% are unfulfilled, 30% are checked out, and 15% are fed up. The report was based on data from a survey of 1,252 US workers in August 2023.
These findings suggest that employers should focus on providing meaning and purpose in the workplace to retain workers and keep them engaged.
The Top Driver of Employee Retention Is Meaning
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