Most CMOs say their CFO partner is willing to collaborate on investments, goals, and metrics, according to recent research from CMO Council and KPMG.
Most CMOs are satisfied with their CFO partner across a range of areas, and 52% are confident in their ability to make agile decisions.
Metrics/goals and priorities/incentives are the top factors that restrain better Marketing-Finance alignment.
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Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.
What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed 10,000 professionals from around the world at all stages of their careers.
Learn why data governance is crucial for marketers to enhance customer experience, ensure compliance, and drive strategic success in marketing. Read more.
These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more.
Looking for but struggling to find top digital marketing talent? Worried hiring the wrong people will cost you? (It will.) Learn how specialized recruitment agencies can help you find the right candidates. Read more.
The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives, according to recent research from Spencer Stuart.