Why SMBs Hire Marketing Agencies
Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies?
How Well Are CMOs and CFOs Collaborating?
Marketing Management — Tue., Oct. 10, 2023Most CMOs say their CFO partner is willing to collaborate on investments, goals, and metrics, according to recent research from CMO Council and KPMG.
Most CMOs are satisfied with their CFO partner across a range of areas, and 52% are confident in their ability to make agile decisions.
Metrics/goals and priorities/incentives are the top factors that restrain better Marketing-Finance alignment.
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How Well Are CMOs and CFOs Collaborating?
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