
The New Creative Talent Blueprint: Lead, Think, Inspire
Creative roles are evolving as AI reshapes marketing. Discover how human storytelling, strategic insight, and leadership will define the future of creative teams. Read more.
90% of executives surveyed say company culture is increasing in importance, yet 26% struggle to get leadership team buy-in. Increased productivity (46%) and improved retention (40%) are the greatest benefits of improving culture.
Organizations with successful cultures prioritize DEI, leadership development, and performance management. The biggest challenge is evolving the strategy to meet changes in the workforce (52%).
The report was based on data from a survey of 302 strategic decision-makers in the US with 500+ employees.
The Biggest Benefits of Improving Company Culture
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Creative roles are evolving as AI reshapes marketing. Discover how human storytelling, strategic insight, and leadership will define the future of creative teams. Read more.
Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies?
CMOs and CEOs at enterprise companies are increasingly disconnected over the definition of marketing, comfort with modern marketing, and measuring marketing impact, according to recent research.
Account manager and project manager roles both differ and converge. Discover where responsibilities overlap and how aligning roles can improve communication, clarity, and results. Read more.
Nearly all marketing agencies are raising their prices by at least a little bit this year, according to recent research.
Agile transformation succeeds when Marketing is a strategic partner. Here's how marketing leaders can help lead Agility transformation across the business. Read more.