Recent research from Lytho shows that in-house creative teams have been growing in size and increasingly focusing on strategy. According to the survey, 38% of respondents reported an increase in team size over the last twelve months. Creative strategy (26%) and marketing/comms strategy (22%) were the top areas in which their team increased capabilities.
In the next twelve months, 38% of respondents expect their in-house creative team to grow, with creative strategy being the capability to see the greatest growth. Process improvements that have been made in the last year include improving project kick-off meetings (35%) and setting up project templates (35%). The top expected process improvement in the next twelve months is establishing or improving creative briefs (27%).
The report was based on data from a survey of 86 people, 89% of whom work as in-house creatives or in-house creative managers.
... continue reading below
How In-House Creative Teams Are Changing
Don't worry ... it's FREE!
Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions.
GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is to get management buy-in, which hinges on the quality and clarity of your GTM plan. Here's how to develop and communicate a solid plan.
During revenue headwinds and economic uncertainty, CFOs often turn to reducing marketing headcount and budgets. Yet, CMOs must still generate more pipeline and revenue. But how? Enter outsourcing—specifically, marketing as a service.
A survey of 1,252 workers in the United States found that meaning is the factor most strongly correlated with people wanting to stay at their job—ahead of growth, belonging, daily experience, and compensation.
The insights in this article are truly valuable for marketing and creative managers who must find the talent they need. But if you are that talent... it pays (literally) to know what exactly those managers will be considering in the hiring process. Find out how to be more easily hired!
The way marketing and sales are done is changing—fast. Harnessing the unique skills of Marketing and Sales for a common purpose can help you get ahead of the curve. Here's how.