
Why SMBs Hire Marketing Agencies
Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies?
Leadership identity and actions are the key components to creating an inclusive workplace, according to research from McKinsey & Company. A survey conducted in 2019 among 2,030 respondents revealed that women, entry-level employees through vice-presidents, and ethnic and racial minorities are less likely to feel very included than their non-minority counterparts. However, LGBTQ+ respondents are more likely to feel included.
The survey also revealed that 44% of female respondents, 45% of ethnic or racial-minority respondents, and 50% of LGBTQ+ respondents have chosen not to pursue or accept a position due to feeling the organization was not inclusive. Four key factors associated with employees feeling a strong sense of inclusion at their workplace were identified: diverse and inclusive leadership, meritocracy and initiatives to increase fairness, sponsorship, and access to senior leaders.
The report was based on data from the survey and 26 organizational practices and employee experiences. It is important to note that the survey sample for the LGBTQ+ group skewed toward more senior employees.
Creating More-Inclusive Workplaces: Four Key Factors
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Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies?
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