Phil Schiller of Apple was recently determined to be the world's most influential Chief Marketing Officer (CMO) by Forbes, Sprinklr, and LinkedIn. The ranking was based on three criteria: brand performance, personal influence, and industry and internal influence. Schiller stepped down from his role over the summer.
Stephanie McMahon of World Wrestling Entertainment, Fernando Machado of Restaurant Brands International, Jens Thiemer of BMW Group, and Olivier Francois of Fiat Chrysler Automobile followed Schiller as the most influential CMOs. The tech industry had the most CMOs on the list, with 16 out of 50.
The ranking was based on an analysis of social media shares, likes, retweets, and comments, news, blog, web, and Twitter mentions, and content on LinkedIn. The assessed time period was February 15 to June 30, 2020. See the full report for the complete methodology.
The World's 50 Most Influential CMOs in 2020
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