Why SMBs Hire Marketing Agencies
Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies?
What 600 Marketing Ops Pros Say About the State of Their Profession
Marketing Management — Thu., Feb. 13, 2025Marketing Operations (MOps) has become a critical department, with well-paid six-figure salaries, career development opportunities, and a desirable career path.
A recent research study surveyed 600+ MOps professionals, revealing that 37% now have a "seat at the table" and gaining strategic influence within organizations.
Despite progress, employee engagement has declined, and there is a growing need for organizations to invest in training their teams and aligning them for success.
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What 600 Marketing Ops Pros Say About the State of Their Profession
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