For Marketers, AI Has Changed the Game: Be Positionless or Be Extinct

For Marketers, AI Has Changed the Game: Be Positionless or Be Extinct

Career Development — Wed., Nov. 6, 2024

In the AI-infused world of marketing, the concept of a "positionless marketer" is taking hold, mirroring the transformation seen in sports. Just as positionless basketball has redefined the game by blurring traditional roles, marketing is undergoing a similar shift.

The positionless marketer is characterized by a diverse skillset, excelling not only in branding and content creation but also in emerging fields like influencer marketing, social media management, and data analysis. This adaptability is crucial in a rapidly evolving landscape.

As traditional roles blur, marketers who can pivot quickly, experiment, and innovate are more likely to succeed. The ability to adapt to new tools, platforms, and buyer expectations is the hallmark of the positionless marketer.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

For Marketers, AI Has Changed the Game: Be Positionless or Be Extinct

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Become a Better Leader: Five Steps Toward Discovering Your Blind Spots

Become a Better Leader: Five Steps Toward Discovering Your Blind Spots

Leadership growth demands both reflection and action. Use these five practical steps to improve self-awareness, team impact, and decision-making. Read more.

How Happy Are US Small Business Owners?

How Happy Are US Small Business Owners?

Most 53% small business owners say they are much happier now compared with when they worked for someone else, and 23% say they are somewhat happier, according to a recent survey.

The GenAI Talent Shift: Every Marketing Team Will Need New Roles in 2025

The GenAI Talent Shift: Every Marketing Team Will Need New Roles in 2025

Generative AI is restructuring marketing teams, workflows, and leadership priorities. Learn how to adapt your team for success in the AI era. Read more.

How to Overcome Marketing Burnout: Three Challenges and Their Solutions

How to Overcome Marketing Burnout: Three Challenges and Their Solutions

Burnout is on the rise among marketers. Learn how to regain energy and purpose through actionable mindset shifts and creative renewal. Read more.

What Does the Marketer of the Future Look Like?

What Does the Marketer of the Future Look Like?

AI is reshaping marketing roles, freeing teams and marketers from grunt work and elevating creativity and taste as core differentiators in modern marketing organizations. Read more.

The Backgrounds and Tenures of Fortune 500 C-Suite Executives

The Backgrounds and Tenures of Fortune 500 C-Suite Executives

Are most Fortune 500 C-suite executives internal or external hires? What is their average job tenure? How diverse is the C-suite?

Subscribe to the MarketingProfs Today newsletter