Why Data Governance Is Crucial in Modern Marketing, CX, and Compliance
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Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies?
CMOs and CEOs at enterprise companies are increasingly disconnected over the definition of marketing, comfort with modern marketing, and measuring marketing impact, according to recent research.
Account manager and project manager roles both differ and converge. Discover where responsibilities overlap and how aligning roles can improve communication, clarity, and results. Read more.
Nearly all marketing agencies are raising their prices by at least a little bit this year, according to recent research.
Agile transformation succeeds when Marketing is a strategic partner. Here's how marketing leaders can help lead Agility transformation across the business. Read more.
Some 45% of full-time professionals now have a hybrid work arrangement, down from 62% in 2022, and 46% say their organization has changed its policy to require more time to be spent in the office.