Marketing as a Service, or How to Improve B2B Marketing Impact

During tough economic times when CFOs focus on reducing expenses, including marketing.

B2B CMOs, however, are tasked with driving growth through marketing. Outsourcing through MaaS can reconcile these conflicting approaches.

Modern CFOs understand that crises can bring opportunities. MaaS offers a solution by providing expertise and efficiency, reducing costs, and increasing revenue impact.

MaaS is a new operating model that brings scale to revenue and marketing leaders by outsourcing operational tasks and execution to a pool of certified marketers.

It is underutilized compared to other corporate departments like IT and finance. With the current labor market, it provides a competitive advantage and flexibility for organizations.

MaaS also helps maximize ROI on marketing technology investments by matching human resources to technology and providing on-demand employees with the latest skills.

CFOs can use MaaS as a unique lever to manage resources and increase the value of their marketing function. It can tackle both revenue and cost headwinds while driving growth.

Resources on outsourcing marketing include signs to know when to outsource, pros and cons, and how MaaS can benefit organizations.