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How to Foster a People-Centric Company Culture in the AI Era: Five Tips for Leaders
These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more.
The saying "Real estate is always a good investment" can be applied to running businesses, specifically agencies. Leaders should take a balanced approach with long-term strategic plans, fair pay and resources for employees, and DEI initiatives. They should also invest in innovation, as it can set them apart from competition and lead to creative breakthroughs.
AI shouldn't be seen as a threat to creativity, but as a tool to free up people's time. Brands should invest in the long-term, not cut spend in tough times, as it will lead to greater returns. Cisco is an example of a company that has remained agile, investing in a refreshed brand strategy which propelled them into the present.
The key is to protect long-term ambitions and plans at all costs. Long-term thinking is essential for the next 12 months and beyond, so review your plans and stay agile in relation to talent, creativity, and innovation.
Taking the Long View: The Hardest But Most Valuable Way to Run an Agency
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These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more.
Looking for but struggling to find top digital marketing talent? Worried hiring the wrong people will cost you? (It will.) Learn how specialized recruitment agencies can help you find the right candidates. Read more.
The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives, according to recent research from Spencer Stuart.
Most employees who prefer hybrid work say their ideal situation would be to spend two or three days a week in the office, according to recent research.
Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions.
GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is to get management buy-in, which hinges on the quality and clarity of your GTM plan. Here's how to develop and communicate a solid plan.