The COVID pandemic has made it clear that businesses must take action to support diversity, equity, and inclusion (DEI). Marketers need to use data and metrics to demonstrate the benefits of DEI, as well as prioritize goals. Employees and corporate boards should be consulted to ensure DEI is a priority. Additionally, marketers should build momentum, humanize the effort, highlight good works, communicate goals, and measure successes.
One of the major obstacles to elevating DEI is lack of will to change. Marketers have the tools and communication skills to amplify messages about the importance of including and supporting underrepresented communities in and out of the workplace. They can use their storytelling skills to highlight diverse voices from the company to share journeys and accomplishments. It is important to make sure everyone knows about company donations, scholarships, and volunteer efforts.
Marketers should partner with the organization’s DEI leader and people team to ensure company promises are kept. Additionally, they should create an annual DEI report to quantify their achievements. By doing this, companies can position themselves as an employer of choice and become a game changer in the war for talent.
Company Diversity, Equity, and Inclusion: How to Overcome Challenges and Drive True Change
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