
Why SMBs Hire Marketing Agencies
Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies?
Video content is everywhere these days and businesses are using video to drive lead generation and brand visibility. It is important to start with a well-constructed timeline and strategy when creating videos for B2B purposes. Failing to plan ahead can lead to wasted energy and resources. Here are four pieces of advice to help you create a strategic, effective video schedule.
Throughout the video production process, you'll want to get feedback from key players. Include the time needed for feedback in all your plans. Ask stakeholders for a realistic feedback expectation to design a doable timeline.
It is inevitable that revisions will be needed. Pad your timeline to give yourself and your team a bit of wiggle room. That makes everyone less nervous about hitting time-sensitive objectives and allows you to deliver content ahead of schedule.
Four Tips for Building a Realistic Video Production Timeline
Don't worry ... it's FREE!
Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies?
CMOs and CEOs at enterprise companies are increasingly disconnected over the definition of marketing, comfort with modern marketing, and measuring marketing impact, according to recent research.
Account manager and project manager roles both differ and converge. Discover where responsibilities overlap and how aligning roles can improve communication, clarity, and results. Read more.
Nearly all marketing agencies are raising their prices by at least a little bit this year, according to recent research.
Agile transformation succeeds when Marketing is a strategic partner. Here's how marketing leaders can help lead Agility transformation across the business. Read more.
Some 45% of full-time professionals now have a hybrid work arrangement, down from 62% in 2022, and 46% say their organization has changed its policy to require more time to be spent in the office.