Four Tips for Building a Realistic Video Production Timeline

Four Tips for Building a Realistic Video Production Timeline

Marketing Management — Thu., Jun. 2, 2022

Video content is everywhere these days and businesses are using video to drive lead generation and brand visibility. It is important to start with a well-constructed timeline and strategy when creating videos for B2B purposes. Failing to plan ahead can lead to wasted energy and resources. Here are four pieces of advice to help you create a strategic, effective video schedule.

1. Build in time for feedback

Throughout the video production process, you'll want to get feedback from key players. Include the time needed for feedback in all your plans. Ask stakeholders for a realistic feedback expectation to design a doable timeline.

2. Plan for revisions

It is inevitable that revisions will be needed. Pad your timeline to give yourself and your team a bit of wiggle room. That makes everyone less nervous about hitting time-sensitive objectives and allows you to deliver content ahead of schedule.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Four Tips for Building a Realistic Video Production Timeline

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

What Grade Would CEOs Give Their CMO?

What Grade Would CEOs Give Their CMO?

Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research.

Your Playbook for In-Housing Marketing: What Works, What Fails, and How to Win

Your Playbook for In-Housing Marketing: What Works, What Fails, and How to Win

More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more.

The State of Marketing and Sales Alignment in 2025

The State of Marketing and Sales Alignment in 2025

Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research.

The State of 'Revenge Quitting' in 2025

The State of 'Revenge Quitting' in 2025

More than a quarter of full-time employees expect there will be "revenge-quitting"—resignations because of workplace frustrations—at their companies this year, according to recent research.

The Hidden Cost of Internal Competition: How Collaborative Culture Drives Growth

The Hidden Cost of Internal Competition: How Collaborative Culture Drives Growth

Internal competition can often hinder business growth. Learn how fostering a collaborative culture improves efficiency, innovation, and team alignment. Read more.

What 600 Marketing Ops Pros Say About the State of Their Profession

What 600 Marketing Ops Pros Say About the State of Their Profession

Marketing Operations is evolving into a key strategic function, driving data-driven decisions and career growth. Learn about its impact. Read more.

Subscribe to the MarketingProfs Today newsletter