
Better Together: The Importance of Aligning Sales and Marketing Teams
The way marketing and sales are done is changing—fast. Harnessing the unique skills of Marketing and Sales for a common purpose can help you get ahead of the curve. Here's how.
Video content is everywhere these days and businesses are using video to drive lead generation and brand visibility. It is important to start with a well-constructed timeline and strategy when creating videos for B2B purposes. Failing to plan ahead can lead to wasted energy and resources. Here are four pieces of advice to help you create a strategic, effective video schedule.
Throughout the video production process, you'll want to get feedback from key players. Include the time needed for feedback in all your plans. Ask stakeholders for a realistic feedback expectation to design a doable timeline.
It is inevitable that revisions will be needed. Pad your timeline to give yourself and your team a bit of wiggle room. That makes everyone less nervous about hitting time-sensitive objectives and allows you to deliver content ahead of schedule.
Four Tips for Building a Realistic Video Production Timeline
Don't worry ... it's FREE!
The way marketing and sales are done is changing—fast. Harnessing the unique skills of Marketing and Sales for a common purpose can help you get ahead of the curve. Here's how.
'Tis the season for thinking about next year before this year is even over! This article looks at how to plan, but not over-plan, for the new year by creating a flexible road map.
Nearly half of recent job seekers looking for office work say they lied about their artificial intelligence skills during the hiring process, according to recent research from Resume Builder.
Managing remote teams is not just about having virtual meetings ad nauseam. This article explores other ways of securing performance and cohesion in remote marketing teams.
Most chief marketing officers say the chief financial officer at their firm is willing or very willing to collaborate on investments, goals, and metrics, according to recent research from CMO Council and KPMG.
Environmental, social, and governance (ESG) practitioners say the biggest reporting challenge their companies face is trying to measure the impact of qualitative initiatives such as DEI programs, according to recent research from Workiva and Ascend2.