Video content is everywhere these days and businesses are using video to drive lead generation and brand visibility. It is important to start with a well-constructed timeline and strategy when creating videos for B2B purposes. Failing to plan ahead can lead to wasted energy and resources. Here are four pieces of advice to help you create a strategic, effective video schedule.
Throughout the video production process, you'll want to get feedback from key players. Include the time needed for feedback in all your plans. Ask stakeholders for a realistic feedback expectation to design a doable timeline.
It is inevitable that revisions will be needed. Pad your timeline to give yourself and your team a bit of wiggle room. That makes everyone less nervous about hitting time-sensitive objectives and allows you to deliver content ahead of schedule.
Four Tips for Building a Realistic Video Production Timeline
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