Sales and Marketing Alignment Initiative? Don't Forget Your Marketers.

Sales training is a priority for many organizations and is typically focused on sales teams. But what about B2B marketing training? This article explores the need for B2B marketing training and how organizations can create a prepared and effective marketing team.

The research found that most organizations do not have a process to decide what training is needed, and marketers are often frustrated with the focus on theory and lack of real-world examples. Additionally, two-thirds of B2B marketers are seeking new job opportunities, making the need for training even more critical.

The article provides specific steps that organizations can take to create a prepared and effective marketing team. This includes making ongoing learning part of the company culture, setting up a system to assess training success and offering training with real-world examples.