Get the Science of Marketing Right to Be Free to Do the Art

We all know that marketing is both an art and a science. It’s hard to measure the impact of brand on revenue, but we marketers know it has an effect. To be successful, it is important to get the science of marketing right to have the freedom to do the art. This is because marketers are expected to be proficient with a wide range of technology and understand many strategies and tactics, yet there is often little formal training provided.

Marketers should prioritize proving their influence on revenue and invest in their team by providing formal training. They should also get really good at reporting on channels that drive pipeline, ROI per channel, and lifetime value of marketing activity. This will help them make informed decisions, demonstrate their value to the company, and gain more freedom to practice their art.

By understanding the science of marketing, marketers can gain recognition and the freedom to practice the art. They should prioritize proving their influence on revenue, invest in team training, and get really good at reporting. This will help them demonstrate their value to the company and set them up for success.