It is essential for creative teams to receive both qualitative and quantitative feedback, according to senior marketing leaders. However, there is a divide in many modern marketing departments, as the creative side tends to be left out of the measurement feedback loop. This means those responsible for breathing life into marketing efforts are flying blind and don't know whether their work is driving the desired outcome.
To bridge this gap, marketers need to make metrics accessible to all team members, rethink how to best visualize data, gamify the testing of creative, partner with revenue operations, and protect the creative team's time.
By including creatives in the quantitative feedback loop, marketing leaders can ensure the team is working towards the same goals, and that creatives can understand their impact on business results the same way an email marketer does. This will help creatives produce better quality content, and have a positive impact on digital marketing efforts.
Providing Quantitative Feedback to Creatives Is 'Mission Critical': CMOs Offer Five Tips
Don't worry ... it's FREE!
Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions.
GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is to get management buy-in, which hinges on the quality and clarity of your GTM plan. Here's how to develop and communicate a solid plan.
During revenue headwinds and economic uncertainty, CFOs often turn to reducing marketing headcount and budgets. Yet, CMOs must still generate more pipeline and revenue. But how? Enter outsourcing—specifically, marketing as a service.
A survey of 1,252 workers in the United States found that meaning is the factor most strongly correlated with people wanting to stay at their job—ahead of growth, belonging, daily experience, and compensation.
The insights in this article are truly valuable for marketing and creative managers who must find the talent they need. But if you are that talent... it pays (literally) to know what exactly those managers will be considering in the hiring process. Find out how to be more easily hired!
The way marketing and sales are done is changing—fast. Harnessing the unique skills of Marketing and Sales for a common purpose can help you get ahead of the curve. Here's how.