Business Agility Is the New Norm. Do You Have What It Takes?

Business Agility Is the New Norm. Do You Have What It Takes?

Marketing Management — Thu., Apr. 22, 2021

A year ago, business agility was largely focused on the market, but now it has become more multifaceted in light of the pandemic. It's important to effectively use time and collaborate with peers to stay agile and aligned with business objectives. It's also important to find the ideal balance between short-term planning and long-term consistency.

Remote work has made it challenging to stay connected and aligned, but virtual networking opportunities can help. Additionally, newer hires and less experienced members of the team benefit from listening to conversations between managers or more senior colleagues. They learn about the company culture, nuances of the industry, and details about certain clients.

Finally, it's important to have a clear long-term vision and be nimble enough to react to short-term market conditions. Knowing the destination is important, but how to get there might need to change. Business agility is key to success, but it looks different for each company.

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