When you imagine an Agile Marketing team, what words spring to mind? Agile teams are associated with speed, yet true agility comes from being disciplined in work execution. This allows teams to learn, iterate, and improve, not just chase the shiny object of the week. Focusing on a few tasks at a time prevents context-switching costs, and a backlog can be used to filter and prioritize work requests.
Agile Marketing teams must also take the time to inspect and adapt their efforts. Taking the time to pause and review the impact of previous work allows marketers to decide what's working and what's not, and make the call to pivot away from ineffective effort. Speed is optional, but disciplined agility is not.
Disciplined delivery is what allows Agile Marketing teams to be first to learn, iterate, and improve. Focusing on a few tasks, using a backlog to prioritize work, and taking the time to inspect and adapt are all essential for effective marketing. That is how Agile teams appear to be so fast and productive.
Agility vs. Speed: How Agile Marketing Can Manage Volatile Times
Don't worry ... it's FREE!
Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions.
GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is to get management buy-in, which hinges on the quality and clarity of your GTM plan. Here's how to develop and communicate a solid plan.
During revenue headwinds and economic uncertainty, CFOs often turn to reducing marketing headcount and budgets. Yet, CMOs must still generate more pipeline and revenue. But how? Enter outsourcing—specifically, marketing as a service.
A survey of 1,252 workers in the United States found that meaning is the factor most strongly correlated with people wanting to stay at their job—ahead of growth, belonging, daily experience, and compensation.
The insights in this article are truly valuable for marketing and creative managers who must find the talent they need. But if you are that talent... it pays (literally) to know what exactly those managers will be considering in the hiring process. Find out how to be more easily hired!
The way marketing and sales are done is changing—fast. Harnessing the unique skills of Marketing and Sales for a common purpose can help you get ahead of the curve. Here's how.