Public Relations Tips and Tactics

Public Relations

Top 5 Social Media PR Tips for B2B Brands

These days, public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. If only because 75% of B2B buyers use social media to make purchase decisions. Find out how to reach them.

Public Relations

PR and Its Importance in B2B Marketing: A Brief History

Companies that spotlight their expertise, innovation, and commitment to customer success are more likely to accumulate brand loyalty—and the easiest way to do those things is through effective PR.

Public Relations

How to Keep Your PR Email List Healthy to Get More Media Coverage

As a PR pro, you can't rely on someone else to source genuine media contacts for you. Keeping a healthy PR email list is your responsibility. Here's how to do that.

Communications

The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews

This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation.

Public Relations

Three Social Media PR Tips for Driving B2B Brand Visibility

When news drops, it hits seemingly every social platform at once. It can be hard for a brand to stand out among all the noise. Following the tips in this article for better social media PR.

Marketing Content

You May Be Hiding Your Content From Your Audience: How to Make Sure They See It Instead

You'd never hide your content from your target audience, right? If you're not publishing content in the publications your target audience is reading, you might be. Here's how to get it in front of them.

Public Relations

Face the Digital Age of AI in PR and Avoid Pitfalls: Five Ways to Prepare

Increased use of generative AI has the potential to populate the Internet with false photos and misinformation, and PR pros need to prepare for possible crises.

Public Relations

How to Secure More Press for Your Company

Paid advertising gives you reach, but it's earned media coverage that builds brand trust. Check out this article for tips on how to get more media coverage.

Public Relations

How to Tie Media Pitches to Pop Culture

If you find yourself moaning about something "everyone is talking about," it may be a good time to use that something to benefit your PR strategy. Just don't push too far outside your client's wheelhouse.

Public Relations Resources

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