The Top Challenges Facing Revenue Enablement Teams
Marketing and sales professionals say a lack of consistent messaging is the top challenge they face with revenue enablement, according to recent research.
How CEOs Feel About CMOs
Marketing Management — Wed., Feb. 14, 2024Boathouse Inc. surveyed 150 CEOs at US companies with 100+ employees to determine how they view their CMOs performance and leadership qualities.
26% of CEOs gave their CMO an A grade, with 73% saying CMOs are bold and 45% trusting their CMO as a top tier leader. However, only 10% say their CMO puts the CEO's needs first.
CEOs value their CMO's understanding of the business and performance-mindedness, but may not see them as selfless. The survey was conducted in September and October 2023 by Boathouse Inc.
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How CEOs Feel About CMOs
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