
Unlock the Power of Your SEO: A Beginner's Guide to Measuring Success
It's easy to joke about Google's algorithms and mysterious methods of determining page rank. But SEO is measurable. Try these metrics.
Most professionals who work in roles focused on online search believe artificial intelligence (AI) will be extremely or very important for delivering relevant search results in the future, according to Lucidworks' recent research.
The survey of 100 search practitioners found that 40% think delivering relevant results will require more effort in the future, 32% think it will require less effort, and 28% think it will require the same amount.
Among the most important factors for delivering relevant results are collecting quality signal data (36%), data analysis (34%), and taking the correct actions with data (30%).
How AI Will Affect Delivering Relevant Search Results
Don't worry ... it's FREE!
It's easy to joke about Google's algorithms and mysterious methods of determining page rank. But SEO is measurable. Try these metrics.
Most healthcare digital marketers say they believe generative AI programs such as ChatGPT will improve search engine optimization (SEO), according to recent research from Tebra.
Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help.
Google may have retired its official authorship markup, but that doesn't mean a creator's authority no longer matters. This article explores why including author information on a webpage can boost its ranking.
Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered.
Using imagery and video should be a high priority for a well-rounded SEO strategy. This article has five tips for using images and video to improve search results.