
How Generative AI Is Impacting Search Behavior
People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.
Most professionals who work in roles focused on online search believe artificial intelligence (AI) will be extremely or very important for delivering relevant search results in the future, according to Lucidworks' recent research.
The survey of 100 search practitioners found that 40% think delivering relevant results will require more effort in the future, 32% think it will require less effort, and 28% think it will require the same amount.
Among the most important factors for delivering relevant results are collecting quality signal data (36%), data analysis (34%), and taking the correct actions with data (30%).
How AI Will Affect Delivering Relevant Search Results
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People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.
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