What Slows the Creative Process Down

Marketers and creatives have identified waiting for feedback and chasing approvals as the two main issues that slow the creative process, according to a survey from Filestage. 366 respondents from brands, agencies and production companies were asked to provide their job roles and the results were split into four groups; account management, project management and production, design and creative and marketing.

The survey also revealed that on average, it takes 10 days to get creative work approved, with 49% of respondents saying their collaboration was remote and in real time, 26% remote and asynchronous, and 25% face-to-face.

This research was conducted by Filestage and was based on survey data from 366 marketers and creatives from brands, agencies, and production companies.