Recent research from Spencer Stuart reveals that the average tenure of chief marketing officers at large US advertisers is only 3 years and 4 months. The annual report studied the tenures and backgrounds of CMOs at 100 of the most advertised US brands as of December 31, 2021.
The researchers found the average CMO tenure in 2021 was 40 months and the median tenure was 28 months, tying 2020 as the lowest level in more than a decade. Women outnumbered men in the CMO role for the first time ever (51%), and only 15% of CMOs were from traditionally underrepresented racial or ethnic groups.
The average CEO tenure was 85 months, more than double the average CMO tenure. This report shows the importance of hiring a diverse range of CMOs to ensure the longevity of the role.
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The Average CMO Tenure at Major Brands
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