Chief Outsiders recently surveyed 60 CMOs with Fortune 500 experience and found that talent/labor issues, supply chain issues, and inflation are the top three potential headwinds to growth in 2022.
46% of CMOs believe the economic and business climate in 2022 will have a positive impact on their ability to meet their performance goals, and setting the growth agenda is the most important goal that's been assigned to them for 2022. 83% of respondents also believe CMOs should take the lead in defining and activating a brand's environmental, social, and governance (ESG) efforts.
This report reveals the potential obstacles CMOs are likely to face in the coming year and how they can best prepare for them.
CMO Survey: The Biggest Obstacles to Growth in 2022
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