
How Senior B2B Marketers Stay Sharp and Contribute as Their Roles Evolve
Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.
People working from home during the COVID-19 pandemic have said it is easier to balance work and personal life, but they feel less connected to their coworkers. According to the Pew Research Center, 64% of employed adults who rarely or never worked from home before the pandemic say it is easier to balance their work and personal life. Additionally, 60% said it has made them feel less connected to their coworkers.
Among employed adults who are allowed to work from home but rarely or never do, 61% said a major reason is because they prefer working from their office and 60% said it is because they are more productive at their office. The Pew Research Center's report was based on a survey of 10,237 US adults aged 18 and over in January 2022.
Among employed adults whose offices are open but who are continuing to work from home, 76% said it is because they prefer to work from home and 42% said it is because of concerns about being exposed to the coronavirus.
The Positives and Negatives of Working From Home
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Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.
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