
The Remarkable Growth of Reddit's Ad Revenue
Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research.
LinkedIn is the most used social network by B2B firms, but according to a survey from Sagefrog, Twitter delivers the most engagement. 85% of respondents use LinkedIn for marketing, 71% use Facebook, and 61% use Twitter.
The report also found that B2B marketers rate social media as their second biggest source of leads after referrals. 41% of B2B marketers plan to invest more in social media in 2022.
The survey was conducted across a range of industries including technology, healthcare, industrial, and business services.
The Top Social Networks With B2B Marketers
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Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research.
Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent research.
B2B social media is evolving fast. Learn how marketers are adjusting to new platforms, content types, and SEO trends to stay competitive. Read more.
Many B2B brands overlook LinkedIn weekend posting, missing valuable engagement opportunities. Learn how weekend posts can boost reach and interaction. Read more.
As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more.
Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators.