According to a recent research from Drift, executives suggest that proficiency in content marketing, strategy, and data/analytics will be the most important skills for marketers in the future. The survey included more than 100 marketing leaders from 25 industries.
The technologies expected to have the biggest impact on the future of marketing are artificial intelligence, martech, video, mobile, and voice/chat/digital assistants. The biggest challenge marketers face is a lack of talent bandwidth to execute goals and objectives.
The research was based on data from a survey of more than 100 marketing leaders across 25 industries.
The 5 Most Important Skills for the Future of Marketing
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Today, there's less time for CMOs to ramp up and to build an organization with a five-year plan. Enter fractional CMOs, who bring expertise as "hired guns" with more cross functional expertise, more objectivity, and less ego. Is a fractional career right for you?
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Considering how rapidly marketing is changing, including how reach is fracturing across a myriad of channels and platforms, there's a lot that's not in our control. What we can control is we react to inevitable failure. For gritty marketers, it can be the secret to marketing success.
What is the average salary of a digital marketer in the United States? How do average salaries differ by work location, job role, and gender? Find out.
The median starting salary for a corporate chief marketing officer in the United States is expected to be $189,750 in 2024, according to recent research.