
How Senior B2B Marketers Stay Sharp and Contribute as Their Roles Evolve
Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.
Most sales professionals feel underappreciated in the business world. However, according to recent research from Pipedrive, 61% of sales professionals say they are proud to call themselves a salesperson. This is a decrease from 69% in 2019, suggesting more sales professionals are feeling appreciated.
The research also found that 49% of sales professionals have become more satisfied with their role over the last 12 months. Meanwhile, only 12% reported being less satisfied with their role.
The report was based on data from a survey conducted in 2020 among 1,702 sales reps, sales managers, and business owners. This suggests that appreciation for salespeople has risen since the onset of the COVID-19 pandemic.
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Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.
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