Younger adults in the US are much more likely to use popular social media platforms such as Instagram, Snapchat, and TikTok compared with older adults, according to a recent survey by the Pew Research Center. 76% of adults aged 18-24 use Instagram, while only 13% of adults age 65 and older use it. The age gap is much narrower for Facebook, with 70% of adults aged 18-29 using the platform compared to 50% of adults age 65 and older.
The report also revealed key demographic differences among the major social networks. For example, a higher percentage of Hispanic and Black adults used Instagram compared to white American adults. Additionally, more than half of adults with a bachelor's or advanced degree use LinkedIn, compared to only 10% of adults with a high school diploma or less. Lastly, 46% of adult women use Pinterest compared with only 16% of adult men.
The report was based on data from a survey conducted between January 25 and February 8, 2021, among a national sample of 1,502 adults, age 18 or older, living in all 50 US states and the District of Columbia.
... continue reading below
The Demographics of 11 Major Social Networks
Don't worry ... it's FREE!
How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.
YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center.
B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so with the utmost care for brand safety. Follow these eight steps.
Even the most seasoned social media marketers struggle with creating a constant stream of high-quality content. Burnout and inconsistency are common side effects. Here's how ChatGPT can help.
Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.
Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research.