
Top 3 Use Cases for Data Clean Rooms
Data privacy standards have complicated the process of obtaining reliable customer data. Are clean rooms here to save the day? Maybe, maybe not... but they can certainly help.
Marketers believe that revenue attribution is beneficial for decision-making and team alignment, according to a recent research from Ascend2. The survey found that 44% of marketers already have an attribution strategy in place, and 59% of respondents say that the top benefit is better decision-making. Additionally, 79% of respondents agree that an effective revenue attribution program helps to eliminate friction between Marketing and Sales.
The biggest barriers to revenue attribution success were found to be data quality and difficulties analyzing market impact at each buyer stage. social media and content were the most difficult channels to analyze for attributing marketing results to sales revenue.
The survey was conducted in October 2020 with 272 marketers. Respondents identified the benefits and challenges of revenue attribution, allowing marketers to better understand its application and implications.
The Biggest Benefits of Marketing Revenue Attribution
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Data privacy standards have complicated the process of obtaining reliable customer data. Are clean rooms here to save the day? Maybe, maybe not... but they can certainly help.
How do you analyze your company's customer success to find out what areas need improvement? This article offers an effective "recipe" for understanding customer health.
The virtual events of the pandemic have had long-lasting effects on event marketing: namely, the metrics marketers use to track their success. It's now much less about registrations and more about metrics that actually matter.
Whether you're looking to track the progress of your agency or you need to be alerted when business performance is going down, the metrics in this article can help you.
The first part of this article series identified what factors contribute to the dark funnel—a (spooky) place where prospects learn about your company without your knowledge. This second part offers concrete steps you can take to start obtaining data from the dark funnel.
Making campaign results sound impressive to management is difficult enough in itself; you don't need added hurdles. But if you do run into problems, this article will help you resolve them.