
How Generative AI Is Impacting Search Behavior
People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.
The top trending Google search term in 2020 in the United States was "stimulus check," according to recent research from SEMrush. It saw the biggest percentage increase in search volume (+2.3M%) in 2020. Among new search terms, the top trending keywords in the United States were the census-related "my2020census.gov" and "what is the 2020 census."
The top Google searches overall in 2020 in the United States reflect how people often use the platform as a tool to navigate to their favorite websites. These terms include "Facebook," "YouTube," and "Amazon." Within key categories, the most searched for terms in 2020 in the United States were news sources, retailers, platforms, and food chains.
The report was based on data obtained using SEMrush's Keyword Overview tool. Not safe for work (NSFW) terms were excluded. This research provides insight into the most popular search terms of 2020, which reflect the interests and concerns of the American public.
Google Searches 2020: Trending and Popular Keywords
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People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.
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