The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Recent research from Nielsen found that 75% of people working from home listen to music during office hours, with 40% doing this every day and 35% doing it at least once a week.
In addition, 65% of remote workers watch TV or stream video content during a break from work at least once a week, and 56% watch TV or stream video content with sound while working at least once a week. Of those who watch TV or stream during office hours, the majority watch news programs, local news, national cable news, and national broadcast news.
The report was based on a survey of 1,000 adults in the United States who are working from home.
Listen While You Work: The Media Habits of Remote Employees
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Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.
Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.
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What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.