Most marketers are connected with their coworkers on social media, such as Facebook, Twitter, and LinkedIn. According to recent research from Igloo Software, 85% of respondents say they are connected on social media. However, 62% of marketers say they have felt left out after seeing pictures of their coworkers socializing.
Additionally, 78% of marketers say they have decided not to post something on social media because a coworker might see it. The report was based on data from a survey conducted in February 2020 among 171 marketers who work in various industries.
Social media can be a great way to stay connected with coworkers, but it can also lead to feelings of exclusion. Knowing this, it's important to be mindful of our social media posts and consider how they might be perceived by our coworkers.
Are Marketers Friends With Their Coworkers on Social Media?
Don't worry ... it's FREE!
How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.
YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center.
B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so with the utmost care for brand safety. Follow these eight steps.
Even the most seasoned social media marketers struggle with creating a constant stream of high-quality content. Burnout and inconsistency are common side effects. Here's how ChatGPT can help.
Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.
Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research.