A Revenue Playbook for the Changing B2B Buyer Journey
Explore how to navigate longer, complex B2B buyer journeys and improve revenue through Sales and Marketing alignment, data-driven insights, and regional strategies. Read more.
Fewer Deals, More Video: How COVID-19 Is Impacting Sales Professionals
Demand Generation — Tue., Jun. 2, 2020Most salespeople are facing difficulty in closing deals due to the COVID-19 pandemic, according to recent research from LinkedIn. The report is based on surveys conducted in April 2020 and March 2020 among 511 North American and 660 global sales professionals.
60% of salespeople anticipate a decrease in closing deals, 55% anticipate a decrease in deals in the pipeline, and 44% anticipate a decrease in responsiveness. 51% of salespeople report their customers have experienced budget cuts and 42% report layoffs.
77% of salespeople are now holding more virtual sales meetings, 57% are making more phone calls, and 51% are sending more emails.
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Fewer Deals, More Video: How COVID-19 Is Impacting Sales Professionals
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