SEO vs. Google Ads: Which Approach Is More Effective?

SEO — Wed., May. 20, 2020

The recent research from BestSEOCompanies.com suggests that most professionals would choose Google Ads over SEO if forced to pick only one. 90% of survey respondents said Google Ads is effective, while 87% say SEO is effective. However, if they had to pick one, 64% would choose Google Ads and 36% would pick SEO.

Respondents also said that Google Ads is easier to implement and results come more quickly than with SEO. The research was based on data from a survey of 496 marketing professionals and business owners who use both organic SEO and paid-search tactics.

Overall, the research suggests that both Google Ads and SEO are effective, but most would choose Google Ads if they had to pick only one. It's also easier to implement and results come more quickly than with SEO.

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