Four Ways to Improve Demand Generation Performance in a Tight Economy
Discover four key insights to turbocharge the impact of your B2B demand generation efforts. Learn what tactics top marketers are using for better results. Dive in.
Gather rave reviews from customers to boost your business! Obtain feedback without being too pushy by thanking customers and personalizing requests.
Timing is key for review requests, so send them immediately after a purchase. Gamification, multichannel outreach, and standardizing the process can also increase the number of reviews. Publicize positive reviews to attract more customers and engage with all reviews, including negative ones.
Involve all employees in the review process to improve branding, reach, and customer satisfaction. Check out more resources for using customer reviews in marketing, including creating a 'review funnel' and using reviews in B2B marketing.
... continue reading belowMastering the Customer Review Process: How to Ask for Reviews
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Discover four key insights to turbocharge the impact of your B2B demand generation efforts. Learn what tactics top marketers are using for better results. Dive in.
Grasp the essentials of building and managing a sales pipeline, identifying promising leads, and guiding them toward successful deals. Get started now.
When potential customers see and interact with your brand multiple times, they become more likely to become interested in what you're offering. And when sales and marketing teams work together to make multitouch lead gen even more effective, the inevitable result is a boost in conversions.
Most salespeople are required to learn sales scripts before contacting prospects. And to ensure all the information is conveyed exactly as the company prefers, they're discouraged from adding anything to the script. Basically, they're hired to be human commercials. No wonder it doesn't work.
Sales enablement can feel worse than untangling a giant knot of half-burned-out Christmas tree lights. Luckily, a series of MarketingProfs articles undertook that metaphorical untangling. The lessons now unwound from that effort shine brightly as guiding principles of sales enablement.
B2B buyers generally do not contact vendors until they are very far along in their journey and they have finalized most of their requirements, according to this research.