
A Revenue Playbook for the Changing B2B Buyer Journey
Explore how to navigate longer, complex B2B buyer journeys and improve revenue through Sales and Marketing alignment, data-driven insights, and regional strategies. Read more.
Gather rave reviews from customers to boost your business! Obtain feedback without being too pushy by thanking customers and personalizing requests.
Timing is key for review requests, so send them immediately after a purchase. Gamification, multichannel outreach, and standardizing the process can also increase the number of reviews. Publicize positive reviews to attract more customers and engage with all reviews, including negative ones.
Involve all employees in the review process to improve branding, reach, and customer satisfaction. Check out more resources for using customer reviews in marketing, including creating a 'review funnel' and using reviews in B2B marketing.
... continue reading belowMastering the Customer Review Process: How to Ask for Reviews
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Explore how to navigate longer, complex B2B buyer journeys and improve revenue through Sales and Marketing alignment, data-driven insights, and regional strategies. Read more.
Learn how thought leadership fuels more effective lead generation by reaching untapped audiences, fueling demand, and guiding buyers through their buying journey. Read more.
B2B buyers are overwhelmed by proliferation of generic content and skeptical of it. Education-led marketing helps brands stand out with clarity and trust-building content and experiences. Read more.
How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in the future? What are the top barriers to AI adoption?
Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in?
B2B buyer behavior is continually shifting. Learn how marketers can adapt to reach today's evolving decision-makers and buying behaviors. Read more.