Avoiding friction points when planning for marketing and sales enablement is key for reducing overwhelm. Narrow your scope with a framework and strategy, and set your course with a marketing road map.
Be realistic and open to change, as AI tooling and the environment are rapidly changing. Create an approach to test out tools and include checkpoints to assess what's working and what's not.
Adopt a "make it work" mindset and focus on forward momentum, problem-solving, and trying new things. Link activities to initiatives and goals, and refer back to your road map to adjust as needed.
Reduce Friction With a Yearend Marketing Road Map for Smooth Sailing in 2024
Don't worry ... it's FREE!
Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions.
GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is to get management buy-in, which hinges on the quality and clarity of your GTM plan. Here's how to develop and communicate a solid plan.
During revenue headwinds and economic uncertainty, CFOs often turn to reducing marketing headcount and budgets. Yet, CMOs must still generate more pipeline and revenue. But how? Enter outsourcing—specifically, marketing as a service.
A survey of 1,252 workers in the United States found that meaning is the factor most strongly correlated with people wanting to stay at their job—ahead of growth, belonging, daily experience, and compensation.
The insights in this article are truly valuable for marketing and creative managers who must find the talent they need. But if you are that talent... it pays (literally) to know what exactly those managers will be considering in the hiring process. Find out how to be more easily hired!
The way marketing and sales are done is changing—fast. Harnessing the unique skills of Marketing and Sales for a common purpose can help you get ahead of the curve. Here's how.