Reduce Friction With a Yearend Marketing Road Map for Smooth Sailing in 2024

Avoiding friction points when planning for marketing and sales enablement is key for reducing overwhelm. Narrow your scope with a framework and strategy, and set your course with a marketing road map.

Be realistic and open to change, as AI tooling and the environment are rapidly changing. Create an approach to test out tools and include checkpoints to assess what's working and what's not.

Adopt a "make it work" mindset and focus on forward momentum, problem-solving, and trying new things. Link activities to initiatives and goals, and refer back to your road map to adjust as needed.