Four Crisis Communications Lessons We Learned From 2022
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Companies that spotlight their expertise, innovation, and commitment to customer success are more likely to accumulate brand loyalty—and the easiest way to do those things is through effective PR.
As a PR pro, you can't rely on someone else to source genuine media contacts for you. Keeping a healthy PR email list is your responsibility. Here's how to do that.
When news drops, it hits seemingly every social platform at once. It can be hard for a brand to stand out among all the noise. Following the tips in this article for better social media PR.
Increased use of generative AI has the potential to populate the Internet with false photos and misinformation, and PR pros need to prepare for possible crises.
Paid advertising gives you reach, but it's earned media coverage that builds brand trust. Check out this article for tips on how to get more media coverage.
If you find yourself moaning about something "everyone is talking about," it may be a good time to use that something to benefit your PR strategy. Just don't push too far outside your client's wheelhouse.