How AI Is the End of SEO... Or Not
Learn how generative AI is about to revolutionize search with conversational queries and creative search responses, challenging traditional SEO strategies. Start preparing for the future.
Google announced in 2009 that authorship affects their rankings, and authorship markup was added in 2011. This article examines whether authorship still has a role in Google and SEO in 2023.
The SQRG (2018) determined the need for a page to have expertise, authority, and trustworthiness, or the acronym EAT. October 2021's changelog states that if there is limited information about the content creator, it can affect rankings. Author authority can also affect conversion rate.
Although Google does not always check for author authority, it is a good idea to add such information to websites for both SEO and to inspire confidence in readers. Additionally, in high-regulation niches, details about the author can be useful for Google to verify a page's credibility.
How Author Authority Affects Search Rankings
Don't worry ... it's FREE!
Learn how generative AI is about to revolutionize search with conversational queries and creative search responses, challenging traditional SEO strategies. Start preparing for the future.
The world of SEO is ever evolving. As we continue deeper into 2024, digital marketers need to be aware of what's ahead for us. Here are 10 SEO predictions on the trends set to shape the SEO landscape.
Many small B2B SaaS companies ignore SEO... and they are right to do so! But that's not the case for midsize and enterprise-level SaaS companies; for them, SEO is vital. All the more reason to avoid these seven common mistakes specific to B2B SaaS.
As cookies and third-party tracking fall out of favor, marketers will need to look beyond paid media and revisit the backbone of SEO: organic search.
It's easy to joke about Google's algorithms and mysterious methods of determining page rank. But SEO is measurable. Try these metrics.
Most healthcare digital marketers say they believe generative AI programs such as ChatGPT will improve search engine optimization (SEO), according to recent research from Tebra.