
Color Wheel Theory: Your New SEO Content Framework
Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help.
Google announced in 2009 that authorship affects their rankings, and authorship markup was added in 2011. This article examines whether authorship still has a role in Google and SEO in 2023.
The SQRG (2018) determined the need for a page to have expertise, authority, and trustworthiness, or the acronym EAT. October 2021's changelog states that if there is limited information about the content creator, it can affect rankings. Author authority can also affect conversion rate.
Although Google does not always check for author authority, it is a good idea to add such information to websites for both SEO and to inspire confidence in readers. Additionally, in high-regulation niches, details about the author can be useful for Google to verify a page's credibility.
How Author Authority Affects Search Rankings
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Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help.
Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered.
Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to delivering relevant results in the future, according to recent research from Lucidworks.
Using imagery and video should be a high priority for a well-rounded SEO strategy. This article has five tips for using images and video to improve search results.
Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case.
Subscription services such as SaaS companies depend on organic rankings for prospects to find them. This article breaks down good SaaS SEO into three major elements.