
The Decline of Cookies Means the Rise of Organic Search Marketing
As cookies and third-party tracking fall out of favor, marketers will need to look beyond paid media and revisit the backbone of SEO: organic search.
Google announced in 2009 that authorship affects their rankings, and authorship markup was added in 2011. This article examines whether authorship still has a role in Google and SEO in 2023.
The SQRG (2018) determined the need for a page to have expertise, authority, and trustworthiness, or the acronym EAT. October 2021's changelog states that if there is limited information about the content creator, it can affect rankings. Author authority can also affect conversion rate.
Although Google does not always check for author authority, it is a good idea to add such information to websites for both SEO and to inspire confidence in readers. Additionally, in high-regulation niches, details about the author can be useful for Google to verify a page's credibility.
How Author Authority Affects Search Rankings
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As cookies and third-party tracking fall out of favor, marketers will need to look beyond paid media and revisit the backbone of SEO: organic search.
It's easy to joke about Google's algorithms and mysterious methods of determining page rank. But SEO is measurable. Try these metrics.
Most healthcare digital marketers say they believe generative AI programs such as ChatGPT will improve search engine optimization (SEO), according to recent research from Tebra.
Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help.
Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered.
Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to delivering relevant results in the future, according to recent research from Lucidworks.