
How Generative AI Is Impacting Search Behavior
People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.
SEO is a key component of marketing strategies for companies of all sizes. To keep up with trends, marketers should be aware of Google updates, the importance of technical SEO, and the rise of visual search. Video marketing will also play an increasing role while voice search will diminish.
Investing in websites and creating helpful content is important to reach customers. Brands should prioritize organic search performance and have an in-house team to maximize SEO and organic marketing.
Google updates, technical SEO, visual search, video marketing, and customer-first mindset are among the SEO trends marketers should be aware of in 2023. More resources on SEO trends are available online.
Top SEO Trends for 2023
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People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.
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