Google's 'Helpful Content Update': Five SEO Mistakes to Avoid

Google updates its algorithm all the time, but businesses need the right approach to content to ensure that most updates don't negatively affect them. Google's recent "Helpful Content Update" is designed to better "connect people to helpful information". Businesses should focus on five critical areas to drive more revenue from organic search, such as avoiding obsessing over longer content and letting keyword volume dictate strategy.

Businesses should also focus on driving revenue with sales team insights and include expert insights within content. Taking calculated risks and experimenting with new content ideas and topics can help create truly helpful content that ranks.

Using business goals, sales team insights, and keyword research, businesses can create unique assets to establish a brand and better reach their audience. This is how they can create truly helpful content that ranks regardless of any Google algorithm update.