Four Ways Marketers Can Triumph Over the 'Great Resignation'

Between April and June of 2021, 11.5 million people quit their jobs, according to the US Department of Labor. This led to the concept of the "Great Resignation", where employees had to re-evaluate their careers and lives in the wake of the pandemic. Healthcare, technology, and the service industries were hit especially hard, but nearly every industry was affected. Companies can lessen the impact of the Great Resignation by tapping into the freelance and gig economy, reducing staff churn, considering specialization, and getting back to basics.

People between 30 to 45 years old have experienced the greatest increase in resignation rates due to the pandemic. To retain the high-quality talent you already have, leaders need to foster a positive corporate culture and invest in professional development. Hiring incentives and embracing flexibility will also be essential. Specialization helps marketers become more effective and efficient, while a well-crafted corporate vision and mission statement help articulate the company's purpose, objectives, and values.

The Great Resignation has led to a new understanding of what high-quality talent is and does. People have reevaluated and redirected their lives and are returning to work with renewed energy and passion. Marketers are in a unique position to reimagine their approach and measures of success, making sure their contribution to customers, society, and the world at large are recognized and appreciated.