The Five Layers of the Modern Martech Stack

Martech — Wed., Jul. 6, 2022

Modern marketers depend on metrics to measure success, track brand awareness, and quantify engagement. To do this, they must collect useful data at every stage of the customer journey, which is why the modern martech stack exists. It is a collection of technologies that marketers use to optimize and enhance marketing processes. The five layers of the modern martech stack include the marketing automation layer, workflow management and collaboration layer, SEO and analytics layer, content experience layer, and online advertising and social media layer.

Marketing automation is about replacing manual tasks with automated processes. It helps marketers personalize content and segment customers accordingly. Workflow management and collaboration tools streamline what happens between and among teams, while SEO and analytics tools help understand customer intent. The content experience layer simplifies content production and measurement. Lastly, the online advertising and social media layer enables real-time optimization, campaign personalization, and automation.

A modern martech stack helps organizations better understand their customers, generate revenue opportunities, and enhance customer experiences. Companies must choose the right point solutions and integrate them seamlessly within the stack to succeed in today's competitive market. Without it, marketers would not be able to measure success and make better decisions.

... continue reading below