Social media plays an essential role in today's digital environment. A full 80% of business executives say it's an absolute necessity, and 91% of executives plan to increase their social media marketing budgets. It increases online presence, builds authenticity, enhances SEO, humanizes your business, creates a channel for customer support, and creates opportunities to partner with people.
Social media also generates a massive amount of real-time data about customers' demographics, interests, buying patterns, and more. Tracking competitor mentions can help you adapt your strategy accordingly. Additionally, social media advertising is a cost-effective way to promote your product or service and share content.
If your business is not using social media, you must plan your strategy as soon as possible or risk falling behind. Taking full advantage of social media can be highly beneficial for any business, large or small.
Nine Ways Social Media Contributes to Business Growth
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How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.
YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center.
B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so with the utmost care for brand safety. Follow these eight steps.
Even the most seasoned social media marketers struggle with creating a constant stream of high-quality content. Burnout and inconsistency are common side effects. Here's how ChatGPT can help.
Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.
Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research.