How to Use Google Search Console Insights for Your SEO Strategy

Google Search Console Insights (GSCI) is one of the more recent and most asked about SEO improvement tools by Google. It is a free platform that helps you optimize SEO results using data collected from Google Search Console and Google Analytics. Through GSCI, website owners can pinpoint issues with their webpages and tailor the website to their users' needs.

To get started with GSCI, users need to sign up for Google's Search Console, add and verify site ownership, and log into Google Search Console with their Google Analytics account. This tool can help business owners track their website's performance with metrics such as keyword positions, average page view duration, content quality, and website usability.

GSCI also helps users answer important questions they have about their website, including what are their best-performing pieces of content, how are their new pieces of content performing, how do people discover their content, what do people search for on Google before they visit their content, and which article refers users to their website and content. With GSCI, users can track their website's growth over time and make the necessary improvements to increase their visibility in Google's search engine.