The ad tech and martech industries have long been fast-paced and dynamic, creating a frenetic energy that can have an impact on employee morale. This article provides tips to help the martech and adtech industries keep their employees happy, engaged, and loyal even during massive changes.
Managers should emphasize core values, adapt their management style to include frequent check-ins with employees, provide flexible work and mental health resources, and bring pets or kids to screen. Recognition should be stepped up and communication should be frequent in order to head off feelings of exclusion. Growth opportunities and investments in the community should be offered to employees.
Changes in the industry have reached a breakneck pace, creating uncertainty and temptation for employees to change jobs. By following the tips in this article, companies can create an environment where employees can thrive.
Maintaining Morale: Nine Tips to Keep Employees Happy and Engaged When Things Feel Out of Control
Don't worry ... it's FREE!
Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions.
GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is to get management buy-in, which hinges on the quality and clarity of your GTM plan. Here's how to develop and communicate a solid plan.
During revenue headwinds and economic uncertainty, CFOs often turn to reducing marketing headcount and budgets. Yet, CMOs must still generate more pipeline and revenue. But how? Enter outsourcing—specifically, marketing as a service.
A survey of 1,252 workers in the United States found that meaning is the factor most strongly correlated with people wanting to stay at their job—ahead of growth, belonging, daily experience, and compensation.
The insights in this article are truly valuable for marketing and creative managers who must find the talent they need. But if you are that talent... it pays (literally) to know what exactly those managers will be considering in the hiring process. Find out how to be more easily hired!
The way marketing and sales are done is changing—fast. Harnessing the unique skills of Marketing and Sales for a common purpose can help you get ahead of the curve. Here's how.