Gone are the days of each social media app serving an individual, unique purpose. As Silicon Valley evolved, features that were once considered cutting edge became ubiquitous in a sea of copycat platforms. Such changes mean marketers might feel inclined to invest in new channels, but they also raise a big question: Which apps or features should brands take advantage of, and which ones should they sit out on?
Learn to follow etiquette on emerging social media platforms and then differentiate yourself. Take the time to properly familiarize yourself with a platform before committing too much time or money. Consult with your team and the influencers you work with to see what is working for them. Just because a platform is popular doesn’t mean it’s useful for your company.
Experience the hype but without putting all your eggs in one basket. Ensure you have a content calendar in place to keep your content streamlined and strategized. Keep your organization’s goals in mind to determine which app is the best fit. Consulting with influencers and agencies can help to keep your social media efforts streamlined and ready to make an impact.
So Many Social Media Outlets, So Little Time. So Where Should You Spend Your Marketing Budget?
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